So, it appears unbeknownst to the British consumer some of our 100% beef burgers have been padded with horse meat.
While not harmful to ones health, indeed horse is eaten in vast Quantities in China and Russia. Italy and France consider it a delicacy, but here in Blighty that kind of thing is taboo. We give horses Pet stature, and we are hardly houng to start throwing Lassie and mittens onto the family barbecue xnytime soon!
So why did the burger company add up to 29% (in some cases) horsemeat to thrir supposedly all beef product (also neglecting to add this fact to the ingredients list).
Moral outrage is surely a reason they decided not to go public, and the gamble to hope nobody notices and keeps buying the meat doesn't look to of paid off now. Sales can only fall at this point.
The real reason one has to assume is purely down to cost:
Whole sale Beef cost on average £1.21 a pound.
Whole Sale Horse costs on average 50p a pound.
If you are substituting a third of your product for an ingredient half the price, well the maths is beyond me but theres a substantial saving in there!
So, a means to and end as this possibly family owned burger factory struggles to keep its head above water in these times of recession? Highly likely as the cost of beef and fish is well documented as climbing in price in the media.
My only concern is where else have these types of emergency money saving tactics been employed? Will the Consumer ever find out for sure?